“J&J stated the decision to use the words “vagina” and “discharge” had been a result of research which showed women want to hear advertisers use “the correct anatomical names” for their genitalia, rather than in “diminutive or euphemistic terms”.”


Is this really true? Either way, I’m a man but I can say with certainty I would waaayy rather not here “vagina” and “discharge” within minutes of one another. My sisters and I had the unfortunate opportunity to share this ad together while we were away. Thoroughly uncomfortable. That’s how jarring “discharge” (the word) is. She works for a big advertising company and felt the need to let me know I’m not the only one uncomfortable with it!